Magnetise Group, a new online lead generation specialist, has raised £1 million in its first round of funding.

A number of private investors have backed the start-up, which is being launched to significantly enhance the value and quality of leads generated within the online marketplace.

Magnetise Group is using the investment to build a portfolio of bespoke products that are designed to help advertisers refine the information gathered from web users and therefore identify the best possible prospects.

Peter Gowrie-Smith, managing director of Magnetise Group, said: “We’re taking a fresh approach to online lead generation, which is committed to helping advertisers to gather highly customised data that can be used to target their prospects more effectively.

“Online lead generation is currently focused on delivering high volumes of leads. However, it’s not just a numbers game and that’s why we’re building bespoke technology platforms that will enable advertisers to maximise their conversion rate.”

Magnetise Group is also using the funding to develop an exciting new approach to online advertising that will be launched in late 2008.

For further information or to arrange an interview, please contact Karin Ferro at Kappa PR:

Email: karin@kappapr.co.uk or call: 020 7078 8298