After eight and half years in Westminster, it’s time to bid our old offices farewell.
We’re moving into the iconic Aircraft Factory in Hammersmith, a highly modernised building, that’s steeped in history.
The factory, which originally built furniture, played a key role in both World Wars, when it was used to build aircraft to support the RAF.
New figures suggest online advertising fraud is on the up. In the US alone, online advertising fraud costs the industry an estimated $8.2bn a year (IAB, December 2015). The biggest impact is being felt on cost-per-thousand (CPM) programmatic display and video ad buys, where advertisers are often being over-charged for bots and non-human traffic.
Another year has passed, and we’re back again to visit the AWS Summit. We were impressed with Amazon’s summit last year, so we were keen to return to ensure we keep up to speed with the latest industry developments.
This year we took a different approach and after a brief walk around the exhibition space, we queued early to get into the main conference.
We’ve won a few awards over the years and it’s always reassuring when an independent organisation recognises your achievements.
It’s been over 7 years since Magnetise first launched and we’re thrilled to be officially named as one of the fastest growing technology companies in Europe, Middle East and Asia (EMEA). For the second year in a row, Deloitte has named us in their official Technology Fast 500 EMEA winners list.
This overlay was implemented on Bespoke Offers website (www.bespokeoffers.co.uk). The ad policy setting for the overlay is to appear after a few seconds the page is loaded. When the overlay appears, the visitor can either submit a lead or click ‘Already a member? Sign in’ to close the overlay and return to the site. Once a lead or registration has been submitted the overlay will not reappear for that campaign.
Capturing data is easy enough, but doing it properly and gathering the ‘whole picture’ can be a complex and costly task. The data collection market is reaching saturation, yet far too many data capturing opportunities are under-utilised and not delivering clients what they truly need. This is especially the case as users are increasingly savvy to online marketing tools and many avoid sharing key data online. This can prove frustrating to publishers and advertisers alike, who are left with only some or little of the user information they want.
Like every successful marketer, you probably wish you had a little more time in the day. We’ve been building into Lead Intelligence some excellent time-saving features so users of our lead management and analytics platform can claw back some precious minutes
London Technology Week
This week sees London’s first ever ‘Technology Week’. While some of these larger industry initiatives can feel a little over-done at times, celebrating the wealth of innovation and excellence within our capital’s technology industry is an important marker of maturity. The largest collection of tech events in Europe to date, there have been over 200 events hosted with around 30,000 attendees in total according to the organisers, and while the event finishes tomorrow, there’s still plenty of options on the schedule.
Future of Advertising / iMedia Connection
As the first half of the year draws to a close, we’re starting to see a number of future-gazing reports that are providing fresh insights and ideas for digital marketing. Rather than attempt to extract all the wealth of juice from these reports for you, we recommend you click through and read the full articles. Here are the links with a little information about why we feel they should be included in our latest future of advertising round-up:
First Tuesday Logo
Some of the Lead Intelligence team attended the latest First Tuesday event this week, focused on the topic of how to measure and improve return on investment on social media activities. We are not social ‘through n through’ for good reason, but we are deploying an increasing number of social touchpoints and engagement options in our campaigns as results become achievable, meaning that this topic was one of great interest.
Consumers’ attitudes towards data sharing – new research
Permission for marketing communications is back on the news agenda again this year. With the EU’s policies already making themselves felt in areas such as the right to be forgotten, next year will see strident changes in permission-based marketing as further data protection rules become active.