Magnetise has been evolving its capabilities of late. Now, not only can we deliver the best leads and prospects in the market, we can also deliver customers too!
Attention and interest ebbs and flows rapidly in today’s market, so the ability to convert from prospect to customer in a single workflow is highly attractive to our clients. But how do we do it, what does this look like, and what are the results achievable?
At the end of last month we had the opportunity to go an event organised by Amazon focused on its AWS web services offering, something which is a pivotal aspect of our technology platform. Amazon put on a very well organised event with a seamless flow through from pre-registration support to post event networking.
Every step we ask a person to take reduces the number of results we get. This tenet holds as true today as it did back in 2001 when Jeffrey Zeldman popularised the 3 Click Rule in his book Taking Your Talent to the Web. With the increasing information overload we all face attention spans are contracting still further, which is why we’ve been working to shorten the conversion funnel considerably with our lead generation technologies and services.
With the news over the last month that there has been a long-running security flaw in OpenSSL encryption technology which may have affected 2/3 of the world’s web servers, we wanted to reassure all our clients and let you know that this issue does not impact on the security of your Magnetise products and services, nor the data we collect for you through our lead generation technologies and products.
The latest ad spend study from the IAB and PwC shows a strong increase in budgets devoted to digital from 2012 to 2013, in tandem with increased adoption of all manner of digital devices and content amongst consumers.
DMA Customer Acquisition Barometer 2014
Following the launch event for the DMA’s 2014 Customer Acquisition Barometer, we’ve had a chance to dig through the excellent report to pull out some of the key takeaways. The full document is well worth a read for anyone in the B2C marketing space though, and you can find the PDF on the DMA website here.
There are two events on the horizon this week that look likely to fuel the work of digital marketers like us with all manner of useful information and insights. Magnetise is sending members of its team down to both events, so if you would like to meet up on the day to have a chat about this fast-moving industry and all its opportunities, please do let us know.
Last year, the IAB launched an important piece of research called the Value of Online Performance Marketing. Grouping together affiliate marketing and lead generation, the overall report showed much growth and promise for the sector.
Following the brilliant inaugural study last year, the IAB has updated its Value of Online Performance Marketing with 2013 data. Carried out by PwC, this research is important validation about the true value and activities of this growing sector of digital marketing.
Following on from our recent news about ranking 20th in the UK Deloitte Technology Fast 50 initiative, we’ve also been informed that our growth rate over the last 5 years has made Magnetise the 129th fastest growing technology company in EMEA too.