With the news this month that Google has patented ‘pay per gaze’ technology, whereby advertisers could be charged based on views of their adverts gleaned from wearable devices such as the much-vaunted Google Glasses,

Anyone active in performance-based marketing will have already seen the reports and analysis about the IAB and PwC’s ground-breaking online performance marketing research.

Twitter Cards are useful ways of expanding, previewing or consuming content outside of the classic 140 character limitation. Those who market via Twitter have also apparently been demanding lead generation capabilities to drive sales on the social media platform, and Twitter has both listened and delivered. With the recent announcement about the new Lead Generation Card being launched, they’ve taken a step forwards towards conversion too.

Accenture’s latest CMO Insights Report (pdf link) is an interesting read for anyone focused on the evolution of marketing strategies and practices. 37% of the 400+ respondents were B2C companies, 37% B2B2C and 26% B2B meaning we can take a certain level of confidence in what the results are telling us about the B2C space we are so passionate about.

The IAB (Internet Advertising Bureau) has been busy further qualifying and quantifying the efforts of the digital marketing industry, recently releasing an in depth study into the performance marketing sector in the UK.

Comprising both affiliate marketing and lead generation, this sub sector of the marketing world accounted for an incredible £814 million of marketing spend in 2012. Perhaps more exciting though is how the research has quantified the bottom line impact of these techniques for the first time. The report tells us that £11 in sales is now being generated for every £1 spent on performance marketing, equating to a total £9 billion sales across the year.