Out with the old, in with the New!

January 5, 2012
The last year has been an amazing one for us at Magnetise - with award wins, company growth and lots of exciting new technologies and features being developed. Seeing as we’re a social bunch at heart, we made sure to take a little time out to celebrate the festive season with our colleagues too though!

The Conversion Quandary

December 15, 2011
During our online travels, we came across a really interesting post on Bryan Eisenberg’s brilliant online marketing blog. He raises the question of ‘Who Owns Conversion?’ and discusses how it has been a topic of debate he’s covered for over a decade. Having been in this business since 2007, we’ve also been watching with interest as this vital element of digital marketing has shifted and shaped itself in line with the advance of technology.

All Roads Lead to Lead Generation

December 7, 2011
With the evolution of Google+ already forging ahead, we’re actively digging into its features and functionality to assess it for our clients. Google itself has already mentioned its applicability and value for lead generation, and that, in time, it may allow brands to conduct commerce on the service too.

Social Media – have you jumped on the bandwagon?!

October 13, 2011
Social media has been hitting the headlines increasingly in recent months, with Tweeting being a widespread hobby of the rich and famous to vent their frustration / anger / excitement / love / whatever else happens to pop into their heads. However, we have also recently seen the arrival of Google+ and amendments to the ever-changing face of Facebook leaves marketing professionals all over the world debating on the implications that social media has on online marketing and branding.

Magnetise’s In-Video Test Campaign with Nokia’s Ovi Music Store

September 6, 2011
The audience for online video advertising is maturing fast, with 63.1% of online video viewers in the UK being exposed to advertising in June 2011 according to ComScore, and now offers increasingly interactive experiences for consumers, allowing them to engage with brands and take ‘control’ over the information and advertiser activities they want to view and learn about. Figures for April 2011 show 32.6m people in the UK watched a total of 5.4bn online videos, meaning there is a huge potential audience if 2 out of 3 of them are being exposed to video advertising! When you consider that online video consumption grew by 37% in the UK last year the prospects and opportunities become even more exciting.

Tech Talk: Widgets

June 15, 2011

Magnetise’s new text-based widget is the latest addition to Ad Centre and draws on our proprietary algorithms to generate incremental revenue for publishers and results for advertisers from unused space that otherwise goes to waste. These fully customisable widgets run a rotation of static text to microsite ads from our Ad Centre network. By pricing and tracking in real time the delivery of validated leads and completed engagements, the widget is able to update a constantly learning weighted adrank so that each widget delivers the maximum eCPM for a publisher.

Magnetise Grows Team to Support Business Growth

June 1, 2011

The Magnetise Group has employed a number of new staff in its Magnetise Media division including the creation of the new role of Commercial Director with the appointment of Kevin Rice. Magnetise Media works with publishers, advertisers and agencies to construct and deliver advertising, marketing and lead generation campaigns to engage consumers, delivering prospects and data that ultimately grow its clients’ customer bases and sales.