On the 2nd-3rd November, despite the travails of negotiating London in a tube strike, Olympia Kensington played to host to armies of advertisers, agencies and publishers for mediaPro Expo 2010. The purpose of this exhibition and conference was to explore the future of integrated communications, exploring how marketers, brand managers, agencies and the media can deliver effective communications and campaigns across digital, social and print media. It was a fantastic event full of great talks by digital pioneers so Magnetise was excited to have been invited to give two presentations with our clients and partners.
Peter Gowrie-Smith, Magnetise’s MD, took to the stage with Richard Lane from the global media network Mindshare to talk about our work with online fashion retailer BrandAlley. The talk demonstrated how lead generation and digital engagement techniques are helping marketers improve ROI and create integrated, interactive campaigns that take full advantage of the range of channels, touch points and sheer weight of data now available to them. Using our TopFox white label competition platform and In-Banner interactive display advertising solution, Magnetise and Mindshare work with BrandAlley to deliver intelligent, performance-based campaigns that provide brand engagement, measurable results, actionable analysis and improved conversion rates.
Our Publishing Director Robert Kelly also gave an excellent presentation with Anthony White from Dennis Publishing on how lead generation solutions are presenting opportunities for publishers to engage deeper with their audiences, generating extra touch points for the brands and registrations for the business at the same time as supplementing the bottom line with a brand new revenue stream. Dennis Publishing’s Maxim magazine has been using TopFox’s white label competition platform since 2008 and through this relationship has established a revenue stream from the previously untapped lead generation marketplace, created a rich selection of competitions and increased engagement opportunities with both new and existing readers.
Both talks were well-attended regardless of the travel challenges and we’d like to thank those that came along for their interest and enquiries. We’d also like to extend a special thank you to Richard Lane of Mindshare and Anthony White of Dennis Publishing for giving their time to join us for the presentations.
If you’d like to find out more or receive a copy of either presentation, please do just get in touch.