The Magnetise Group has processed 3 million leads in June 2010 for clients of its Lead Intelligence management & analytics platform, signalling that prospect generation is alive and kicking. The milestone is due to new agency licensing deals, social web integration and a clear market demand for truly accountable digital marketing solutions.
“In a difficult climate, consumers naturally become more interested in deals and offers;” commented Tim Milverton, Co-Founder and Technical Director of the Magnetise Group. “The companies providing these incentives need to know each resultant lead’s relative value according to their particular business objectives if they are to maintain profitability.”
Lead Intelligence is designed for large publishers, advertisers and agencies, providing them with the ability to set up, manage and analyse multi-channel lead generation campaigns. Since its release in 2009, the platform has been continually evolved to ensure it leads the market in accessibility, accountability and rich feature-set.
Magnetise was an early adopter of the ‘social web’ for lead generation as it exponentially broadens the reach and potential of digital marketing activity. Comprehensive social media measurement may still be in its infancy, yet the Lead Intelligence platform already quantifies and qualifies results and ROI within these new channels.
Delivered as a service via the web, the SaaS model enables enterprise level software to be delivered directly to the desk of the marketer with little need for input from IT departments. Providing intuitive, direct access to everything from KPI identification and analysis, through to actionable management alerts pushed out on specific campaign metrics, the Lead Intelligence platform is designed to provide maximum visibility and control to marketers.
Ten Thousand Hours (TTH Media), the online media agency whose clients include O2 and LOVEFiLM, is using Lead Intelligence to run its lead generation programmes. “Lead Intelligence has enabled us to ramp up our offering and moves us considerably closer to the end goal of delivering an acquisition focussed lead generation service for our clients;” commented Justin Thomas, founder of TTH Media. “We evaluated all the major systems on the market and found Lead Intelligence to be the most robust, feature rich and measurable platform available. Our clients have already seen the benefits and are committing more budget to lead generation due to the success we have achieved for them with the Lead Intelligence platform.”
Companies including Dennis Publishing and eConversions Ltd., operators of the VoucherCodes.co.uk service, are also increasing activity on the Lead Intelligence platform. “Demand is incredibly high for integrated, multi-channel marketing insight;” added Tim Milverton. “As the market recovers and once again invests in business generation, it does so with a new-found focus on accountability and measurability across every available channel.”
Funnel Lead Marketing (Funnel), the specialist lead marketing arm of The REaD Group Plc, has also licensed the platform. Peter Bell, Managing Director of Funnel commented; “The scope and scalability of Lead Intelligence is immense. We’ve been working with the Magnetise team to tailor the technology so it exactly fits our needs and were pleasantly surprised at how easy this process can actually be. We put technology at the heart of our service provision and Lead Intelligence has the ability to consolidate, analyse and therefore improve every conceivable lead generation programme in both the physical and virtual worlds.”
“These strong figures are testament to both the technology and the team;” finished Peter Gowrie-Smith, Managing Director of the Magnetise Group. “In a tough economic climate, we have maintained a healthy growth curve and are continuing to scale up and extend both our range of products and our customer base.”