Out with the old, in with the New!
January 5, 2012The Conversion Quandary
December 15, 2011All Roads Lead to Lead Generation
December 7, 2011Social Media – have you jumped on the bandwagon?!
October 13, 2011Magnetise’s In-Video Test Campaign with Nokia’s Ovi Music Store
September 6, 2011Magnetise Wins New Media Age Award!
June 24, 2011The New Media Age Effectiveness Awards are designed to reward and celebrate great work in digital. It gives us great pleasure to let you know that Magnetise is the winner of the Best Media Campaign category in 2011 for our work with Dennis Publishing.
Tech Talk: Widgets
June 15, 2011Magnetise’s new text-based widget is the latest addition to Ad Centre and draws on our proprietary algorithms to generate incremental revenue for publishers and results for advertisers from unused space that otherwise goes to waste. These fully customisable widgets run a rotation of static text to microsite ads from our Ad Centre network. By pricing and tracking in real time the delivery of validated leads and completed engagements, the widget is able to update a constantly learning weighted adrank so that each widget delivers the maximum eCPM for a publisher.
Magnetise Grows Team to Support Business Growth
June 1, 2011The Magnetise Group has employed a number of new staff in its Magnetise Media division including the creation of the new role of Commercial Director with the appointment of Kevin Rice. Magnetise Media works with publishers, advertisers and agencies to construct and deliver advertising, marketing and lead generation campaigns to engage consumers, delivering prospects and data that ultimately grow its clients’ customer bases and sales.