The recent A4U Expo in London brought together over a thousand delegates for a mixture of networking, exhibitions and presentations. This event has been running for six years now and never fails to provide fresh impetus and ideas to the fast-growing affiliate and performance marketing industries.
Magnetise at IAB Lead Gen Workshop
October 22, 2012As anyone who knows us knows, we’re a vibrant bunch of people who like nothing better than to get out there into our industry and dig into the nitty gritty of what we do with people interested in everything that lead generation can achieve. We therefore jumped at the chance to get involved with the recent IAB Practical Workshop on How Best to Generate Leads Online which was held at the IAB in London on Wednesday 10th October.
Magnetise Treks the Inca Trail for Charity
August 16, 2012We wanted to let you know about a fantastic charity initiative two of our team are about to embark on. Lucy Zakrzewska, Magnetise’s Publisher & Acquisition Manager and Tom Lees, Senior Account Exec, are heading off up the Inca Trail to raise money for Plan UK, the global children’s charity. The organisation works with children in the world’s poorest countries to help them build a better future. With their support children, families and entire communities have to the power to move themselves from a life of poverty to a future with opportunity.
London Welcomes Technology Giants
July 26, 2012It’s a very exciting time to be a technology company in London right now. Not only do we have all the excitement (and occasional frustration!) of being the host city for the Olympic Games, but we are also welcoming an increasing number of technology giants to the Capital.
Google Getting Heavily into Lead Gen with ‘Get Offers’?
June 14, 2012We took a look a few months back at Google+ and its applicability for lead generation. It seems that, like many major players in digital marketing these days, Google is looking to develop its lead generation capabilities further.
Data privacy – the pain and the pleasure
May 15, 2012With all of the news and debate at the moment about privacy, we wanted to take a closer look at the pain and pleasure of working with data. Responsible lead generation providers take great care to show consumers what data is being collected, and for what purpose, and to treat that data with the utmost care.
More Marvellous Magnetise Members
May 2, 2012In the last year, we have grown considerably. 2011 saw key hires for the business who have really been making their presence felt. Kevin Rice, Magnetise Media’s Commercial Director, has been instrumental in identifying and driving forwards a range of new business opportunities and services for our fast growing customer base. Our Media team has also been powering forth. Lucy and Isobel are doing sterling work driving further success for our TopFox white label competition and AdCentre platforms respectively, while Diarmuid and Tom are creating fantastic relationships and campaigns for our In-Banner display advertising solution.
Magnetise Speaking at DMA & IAB Events in June and October
April 27, 2012As lead generation and performance advertising continue to rise to prominence, we’re being increasingly asked to provide expert insight to the general marketing community as they explore all the options open to them. Read on to find out where you can find us over the next few months.
We’re very pleased to be working with Casabu, the UK’s new daily private sale website for mums, babies and kids, to drive customer acquisition and lead generation around its launch in April 2012. The campaign (interactive demo available here), which launched on 18th April, is placing interactive banner adverts across top tier UK publishers, including newspaper websites and popular parenting sites and blogs, and offering consumers £5 off their first purchase. The campaign creative uses children’s illustrations that encapsulate Casabu’s premium but accessible and playful branding and provides consumers with a rich and enticing window into Casabu’s world of Europe’s coolest brands at up to 70% off retail prices.
Magnetise named a Finalist in the Red Herring Top 100 Europe
April 12, 2012Great news. We have been selected as a Finalist for Red Herring’s Top 100 Europe award, a prestigious list honouring the year’s most promising private technology ventures from the European business region. As you can imagine, we’re very proud of this latest achievement, and send our thanks to the Red Herring team for running such a valuable initiative for the technology industry.