The throughput of Lead Intelligence, Magnetise’s lead management and analytics platform, provides interesting insight into industry reports such as the IAB & PwC Ad Spend Study. As many of you will know, lead generation is a relatively recent addition to the digital marketing body’s research, which is in itself testament to its growing importance. However, the vast and variable activities undertaken in digital marketing can at times make it hard to identify and correctly measure each individual technique.
Inspirational Day with Digital Window
April 18, 2011With the sun shining and the team growing, Magnetise decided to send a few troops down to a recent event organised by Digital Window called ‘Inspire 2011′. Held at the Hilton Tower Bridge, we joined over 250 other digital types to hear about some of the technologies that are fuelling both affiliate marketing and general digital growth and innovation.
Magnetise at mediaPro Expo
November 8, 2010On the 2nd-3rd November, despite the travails of negotiating London in a tube strike, Olympia Kensington played to host to armies of advertisers, agencies and publishers for mediaPro Expo 2010. The purpose of this exhibition and conference was to explore the future of integrated communications, exploring how marketers, brand managers, agencies and the media can deliver effective communications and campaigns across digital, social and print media. It was a fantastic event full of great talks by digital pioneers so Magnetise was excited to have been invited to give two presentations with our clients and partners.
Displaying the Future & the Future of Display
October 5, 2010The web and its offline media cousins have been awash recently with reports and trends that outline where online display is, and more importantly, where it might be heading. At Magnetise, we like to live and work a year or two ahead of the pack, so these stories are already generating some interesting conversations and concepts.
Video Event at IAB – Magnetise with Brightcove
September 27, 2010As part of their Summer of Video event series, the IAB is hosting an interesting event this week on 30th September, in partnership with Brightcove.
Hard to see clearly on online video monetisation
September 8, 2010Guest post from Rob Kelly, Publishing Director, Magnetise Group
I found myself at the IAB Summer of Video Buyers & Sellers Debate recently, which made me ponder about the interim opportunities for monetising video content….
The Magnetise Group has processed 3 million leads in June 2010 for clients of its Lead Intelligence management & analytics platform, signalling that prospect generation is alive and kicking. The milestone is due to new agency licensing deals, social web integration and a clear market demand for truly accountable digital marketing solutions.
IAB Online Lead Generation Resources
June 15, 2010For those interested in learning more about how best practice in online lead generation (OLG) can deliver solid intelligence, results and engagement, we highly recommend taking a look at the IAB’s growing repository of case studies in this area. As members of the OLG Taskforce, we’re actively working with the IAB to identify and explain best practice techniques that will take the whole industry forwards. We’ve added two case studies onto the site so far, and will aim to make sure we keep on showing great examples of our work to as wide an audience as possible.
Visit the case study (pdf) to find out how we work with fish4 to provide a competition resource that monetises its traffic further, at the same time as increasing engagement, keeping their visitors on site and retaining that all-important brand loyalty. The TopFox white label competition service helps publishers create a seamlessly integrated service with the same look and feel as the rest of their site and ensures data integrity, quality and security at the highest possible level.
Our Lead Intelligence solution was deployed to investigate and improve newsletter take up, and quickly proved itself a resounding success. Offering a complex range of features, belied by its intuitive management console, Lead Intelligence undertook a broad programme which included an assessment of each supplier’s relative ROI, validation of leads and data against specific business rules and made both immediate and ongoing recommendations on how to improve every aspect of the campaign.
These are just two examples of the wealth of intelligence now housed on the IAB site which covers every aspect of internet advertising and marketing – including important growth areas such as online video, social media, and in-game advertising.
We’re proud to be an active member of this vibrant community and look forward to working with them in other areas as our business continues to evolve.
The evolution of digital engagement
May 5, 2010Recent acquisitions and launches by major players in the digital space are heralding a new era of fresh innovation and opportunity for marketers and advertisers. Google’s purchase of Teracent in late 2009 showed the world that it was serious about display advertising while more recently Apple has started to release some information about its iAd plans. On the agency side of the fence, the WPP Group have stated that 1/3 of their revenue will be from digital in 3 years and in the meantime is busy looking for digital marketing acquisitions to swell its offerings and digital capabilities.
The Magnetise Group has partnered with Brightcoveto support and enhance the upcoming launch of In-Video, Magnetise’s unique online video advertising and engagement platform, whilst enabling joint Magnetise and Brightcove customers to take immediate advantage of the fully integrated, turn-key solution.